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Providing outstanding image quality, the PowerShot SX40 HS is among the first PowerShot models to feature Canon’s new DIGIC 5 image processor which boosts the performance of the HS System and offers advanced shooting options as well as supporting Full HD (1080p) movie capture.
Manual control and creative support
For more advanced users, the PowerShot SX40 HS offers the complete flexibility of full manual control. On-screen Hints & Tips can also be engaged to guide beginners through the different camera settings, helping to develop their photographic skills with every new shot. Smart Auto has also been enhanced, detecting up to 32 different scenes 21 scenes detected in Movie mode and automatically adjusting the camera settings to capture the best possible image. Tracking AF allows the photographer to select an object and track it as it moves around the frame, ensuring off-centre compositions are perfectly in focus at the moment the photo is taken.
To add creative flair to every shot, the PowerShot SX40 HS also features a range of Creative Filters including Fish-eye Effect, Super Vivid, Poster Effect and Miniature Effect which also extends to movies. Toy Camera Effect recreates the nostalgic effects of a pin-hole camera and Monochrome produces shots in black and white, sepia and blue tones.
PowerShot SX40 HS – key features:35x ultra wide-angle zoom with USM
Image Stabilizer (4.5-stop). Intelligent IS
HS System (12.1 MP) with DIGIC 5
Full HD, HDMI
6.8 cm (2.7") vari-angle LCD, EVF
Smart Auto, Multi-area WB
High-speed Burst HQ
Manual modes
Zoom Framing Assist
Range of accessories
Pricing & Availability
The PowerShot SX40 HS is available from October 2011, priced at £459/€529 RRP incl. VAT.
For more info please visit www.canon.co.uk
Posted in: Camera
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